Apple – Friend or Foe

Apple is an American multinational corporation that designs and sells electronic equipment. A few days ago the company unveiled their latest product, the iPhone 5. This new iPhone has a larger screen and a more powerful processor as well. The sales of the company increase year after year and Apple products are absolutely in vogue currently whereas a decrease of Apple´s success is not in sight.

But what is behind the success of Apple?                          

The problem is if you decide to buy your first Apple product it would be very hard for you to switch over to alternative products.

Here are some reasons:

1. It is necessary for you to use the iTunes-application if you want to use your iPod.
2. You have to content yourself with the App-Store if you want to update your iPhone with a new helpful or interesting app. Moreover, Apple prevents outside sources from improving their apps.
3. It is difficult to change your operating system if you buy an Apple computer. Usually you have to deal with Mac OS.
4. Apple installs software and unwanted apps as well without the users´ permission.

These points are indirect measures to maximize the profit.

Nevertheless, I am the lucky owner of some Apple products as well ;)