Viral Marketing

Increase the awareness while using social networks: “viral Marketing”

The influence of advertisements increases day by day. Consumers are never far from advertisements or other kinds of commercials.  As a consequence, they turn themselves off, in other words, they ignore that influence. 

For example, they switch the channel if the program is interrupted by commercial breaks. There are more and more varieties of products and more and more new brands in the marketplace. Consumers are confused and the buying decision becomes complicated. 

After watching the movie "The Persuaders" I have thought about another kind of controlling consumer´s behavior, instead of using the right words and images for marketing campaigns.

Viral Marketing (virus - / buzz marketing) is an efficient tool for companies to be still successful. This strategy encourages consumers to pass on a marketing message to others (like viruses). Rapid multiplication is the engine for fast propagation. "Interpersonal relationships" is the new magic word.

Some important key aspects are:

•  The use of common motivations
• Incentives for recommendations
• The use of existing communication networks / social networks
• The opportunity to transfer information to others effortlessly